Privacy Policy
This Privacy Policy describes the information that Midwives in your Pocket Ltd. website located at www.midwivesinyourpocket.com.
Please read through the content of this Privacy Policy carefully and ensure that you understand it. If you do not understand the content of this Privacy Policy or do not accept or agree with it, then you must stop using the website at www.midwivesinyourpocket.com immediately.
Midwives in your Pocket Ltd. collects and holds information about individuals (including clients, persons associated with or employed by clients, customers or business contacts) for the purpose of providing midwifery support across the world.
What information do we collect and how do we collect it?
We may collect personal and non-personal information that you provide to us.
Personal information is information that can be used to directly or indirectly identify an individual. The types of personal information collected may include, but is not limited to, your name, email address, phone number or business contact details, correspondence address and billing information.
You may provide information to us by subscribing to our email list or requesting information through our contact form. Personal information also includes any comments, images, documents or videos that you provide or share on our website or any of our pages or other online platforms.
Information about how you use our website (including your IP address, browser type, geographical location, referring website or source, the duration of your visit, pages viewed and files downloaded).
How do we use your information?
We will use your information to contact you, provide specified services that you request from us, to raise awareness about recent business-related developments, or to provide you with information or event details that we feel may be of relevance or interest to you.
We also use your personal data to personalise your experience on our digital channels and our interactions with you (see details in next section).
How we use your data to personalise your experience?
We use the data we collect about you from different sources to try to understand more about you and your preferences, so that we can personalise your experience. We use data that you have directly given to us as well as data we have obtained from your online activities, such as interactions with marketing emails or activities on our website (including the use of Cookies). You can find out more about Cookies below,
We use these data to personalise your experience in the following ways:
To identify your likes and dislikes, so that in future we send you news and offers that are more interesting to you (e.g. for certain articles).
To understand more about your preferences and purchasing habits, so that we can match you with similar customers and use this to offer you and other customers more relevant products and services. Sometimes we use third party systems or tools to help with this.
To show you more relevant advertising online
Does Midwives in your Pocket Ltd. share personal information with anybody else?
We respect your right to privacy and will not disclose, share, sell or rent any personal information held about you without your consent, except to external service providers who have been engaged by us to assist in the provision of services to our clients and customers.
Where we have outsourced a function or activity to an external service provider, we will only disclose personal information that the service provider needs to undertake that function or activity, and we require external service providers to agree to keep your personal information secure and we enter into confidentiality agreements for this purpose.
We will share your personal information where we are under a duty to do so in order to comply with any legal requirements or obligations, any request from the government, or where it is necessary in order to enforce or protect our own rights, your safety or that of others, or where it is deemed necessary to investigate fraud.
We sometimes share your anonymised data with Third Party advertisers, so that they can better target their advertising to you and other customers.
We will never sell, rent, loan or share your personal data with a third party for the purpose of marketing activity of any nature, unless you have provided us with explicit permission to do so.
Your rights in relation to the information we hold
You have a right to access your information and to rectify any part which is inaccurate or incorrect. You also have a right to ask us to delete any information we hold about you or to restrict how your information is processed. If you wish to request a copy of the information we hold about you or make any changes then please contact us at hello@midwivesinyourpocket.com
It is important to us that the information we maintain and use is accurate, complete and up-to-date. If at any time your personal details change, please let us know so we can update our records.
How and where do we process your information?
Any personal information that we collect will be processed and stored securely. We will not keep information for longer than is required with regard to the purpose for which it was collected and will take reasonable steps to destroy or permanently de-identify your personal information when it is no longer required.
This website is located within and operates from the United Kingdom, and the relevant laws of the United Kingdom will apply to all matters arising from your use of this website or in any way connected with this website.
Any personal information that we collect will be held within the UK.
If you are accessing this site from outside of the UK you acknowledge and agree that any personal information you provide will be processed as set out in this Privacy Policy and will be processed in accordance with the laws of the UK which may be less stringent than the legal requirements in your own country.
Data security
We take the protection of your personal information seriously and have taken suitable and reasonable steps to protect the personal information we hold from misuse, loss, unauthorised access, and any modification or disclosure. If you are submitting personal information over the internet that you wish to remain private, please note that while attempts are made to secure information transmitted to this site, there are inherent risks in transmitting information across the internet and we are unable to guarantee its security. If you prefer, you can contact us by alternative means using phone or mail.
Links to other sites
The website at www.midwivesinyourpocket.com may contain links to other sites. We are not responsible for the privacy practices of those web sites and have no knowledge of whether cookies or other tracking devices are used on any such linked sites. If you have any concerns regarding the privacy of your information you should ensure you are aware of the privacy policies of those sites before disclosing any personal information.
Your rights and how to manage the marketing communications you receive
You have a number of rights with regard to your data which include:
The right to access your data
The right to rectify your data, if you believe there is an error such as the spelling of your name
The right to delete your data or restrict their use
The right to object to certain uses of your data
Should you wish to exercise any of these rights, please email us with the subject “data access form” and e-mail it to hello@midwivesinyourpocket.com. We will deal with data access requests promptly and in any event within a month of receiving it, or (if later) from the day any information requested to confirm the requester’s identity is obtained. In rare cases, when the request is particularly complex or numerous this deadline may be extended by a further two months (in which case we will let you know within one month). This service is free, unless the request is manifestly unfounded or excessive.
We may send you marketing communications by email if you have opted in to receive such emails (e.g. at the point of purchase), or if you have recently opened one of our marketing emails and have not told us that you no longer wish to receive marketing emails.
You have the right to opt out of receiving future marketing communications at any time and can do so by clicking the unsubscribe link in any email that we have sent you. Alternatively, you can email hello@midwivesinyourpocket.com to ask to be removed from our mailing list.
Please note that if you tell us that you do not wish to receive marketing communications, you will still receive service emails which are directly related to your orders or subscriptions.
Payments
Where you provide us with sensitive personal information such as your credit card or other financial details we will encrypt that information. We do not store credit card details.
Further Information
If you have any questions about this Privacy Policy or require more information concerning our privacy practices please contact info@midwivesinyourpocket.com
Changes to the Midwives in your Pocket Ltd. Privacy Policy
This privacy policy is accurate as at 16/12/2025. We reserve the right to alter or amend it without notice. Should the Privacy Policy be altered, the new policy will be posted on the website at www.midwivesinyourpocket.com.
Your first use of our website after the date of any amendments or alterations will constitute your acceptance of such changes therefore, we recommend you review this Privacy Policy regularly to keep informed of any changes.
Cookie Policy
Effective Date: 16/12/2025
We use cookies to help improve your experience of our website at www.midwivesinyourpocket.com and its subdomains. This cookie policy is part of Midwives in your Pocket Ltd.’s Privacy Policy. It covers the use of cookies between your device and our site.
We also provide basic information on third-party services we may use, who may also use cookies as part of their service. This policy does not cover their cookies.
If you don’t wish to accept cookies from us, you should instruct your browser to refuse cookies from www.midwivesinyourpocket.com. In such a case, we may be unable to provide you with some of your desired content and services.
What is a Cookie?
A cookie is a small piece of data that a website stores on your device when you visit. It typically contains information about the website itself, a unique identifier that allows the site to recognise your web browser when you return, additional data that serves the cookie’s purpose, and the lifespan of the cookie itself.
Cookies are used to enable certain features (e.g. logging in), track site usage (e.g. analytics), store your user settings (e.g. time zone, notification preferences), and to personalise your content (e.g. advertising, language).
Cookies set by the website you are visiting are usually referred to as first-party cookies. They typically only track your activity on that particular site.
Cookies set by other sites and companies (i.e. third parties) are called third-party cookies. They can be used to track you on other websites that use the same third-party service.
Types of Cookies and how we use them
Performance Cookies
Performance cookies track how you use a website during your visit. Typically, this information is anonymous and aggregated, with information tracked across all site users. They help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience’s overall website experience. These cookies may be set by the website you’re visiting (first-party) or by third-party services. They do not collect personal information about you.
We use performance cookies on our site.
Functionality Cookies
Functionality cookies are used to collect information about your device and any settings you may configure on the website you’re visiting (like language and time zone settings). With this information, websites can provide you with customized, enhanced, or optimized content and services. These cookies may be set by the website you’re visiting (first-party) or by third-party services.
We use functionality cookies on our site.
Targeting/Advertising Cookies
Targeting/advertising cookies help determine what promotional content is most relevant and appropriate to you and your interests. Websites may use them to deliver targeted advertising or limit the number of times you see an advertisement. This helps companies improve the effectiveness of their campaigns and the quality of content presented to you. These cookies may be set by the website you’re visiting (first-party) or by third-party services. Targeting/advertising cookies set by third-parties may be used to track you on other websites that use the same third-party service.
We use targeting/advertising cookies on our site.
How can you control our website’s use of Cookies?
You have the right to decide whether to accept or reject cookies on our website. You can manage your cookie preferences in our Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with the services on our website.
You may also be able to set or amend your cookie preferences by managing your web browser settings. As each web browser is different, please consult the instructions provided by your web browser (typically in the “help” section). If you choose to refuse or disable cookies you may still use the Website, though some of the functionality of the Website may not be available to you.
How often will we update this Cookie policy?
We may update this Cookie Policy from time to time in order to reflect any changes to the cookies and related technologies we use, or for other operational, legal or regulatory reasons.
Each time you use our website, the current version of the Cookie Policy will apply. When you use our website, you should check the date of this Cookie Policy (which appears at the top of this document) and review any changes since the last version.
How to contact us?
Our contact email address is hello@midwivesinyourpocket.com